How I Use Buyer Persona Perspectives to Help Aussie Mums Thrive

Ever feel like you’re being bombarded by marketing that just doesn’t get you? I am all about cutting the bull and digging into what really matters for Aussie mums in business. The secret weapon is working from a deep understanding of my buyer personas—the real (and fake) folks behind the numbers, like Jessica (the busy mum with a handmade jewellery biz, big dreams, and an even bigger to-do list).