How I Use Buyer Persona Perspectives to Help Aussie Mums Thrive
Ever feel like you’re being bombarded by marketing that just doesn’t get you? I am all about cutting the bull and digging into what really matters for Aussie mums in business. The secret weapon is working from a deep understanding of my buyer personas—the real (and fake) folks behind the numbers, like Jessica (the busy mum with a handmade jewellery biz, big dreams, and an even bigger to-do list).
I Start with Listening (Not Guessing)
The first step is always to listen. It’s best not to guess what my customers want right away. Instead, I like to talk to them, read their feedback, follow their social posts, and really home in on their challenges. When you’re running a business between school pick-ups and the witching hour, every minute matters. I get that, so I recommend creating buyer personas.
What This Looks Like:
Collecting generated stories (like Jessica’s). I take my best “stab in the dark”—a guesstimation of what makes this persona tick—kind of like a game of D&D.
Gathering real stories about daily struggles: juggling Facebook ads, coping with algorithm changes, or feeling overwhelmed by the sheer volume of tasks.
Translating those insights into actionable solutions—quick-fix resources and easy-to-implement strategies—to help mums navigate that high-wire act of business and family life.
Pinpoint the Pain
It’s not enough to know people’s names and ages; I’m keen on understanding the nitty-gritty. Mums often mention feeling stuck or uncertain about the “next step.” Are you worried about not having enough time for family? Or maybe you’re banging your head against the wall trying to stand out in a crowded market?
Here’s What I Do:
Map out the pains and frustrations to ensure every offer I create directly tackles at least one major concern—like having no idea how to run ads or losing hours each day on social media.
Create materials that help you get traction fast, such as a 15-minute scheduling blueprint or a fully done-for-you marketing package that saves you days of hassle.
I Craft Offers You Can’t Resist
Using these insights, I turn to proven frameworks (thank you, Alex Hormozi) to ensure my offers cover all angles. I help you:
Cut the Time it takes to promote your business.
Map Out simple, clear steps to grow, even if you’re new to the world of ads and funnels.
Build Confidence with real stories of other mums who felt overwhelmed but ended up thriving.
I’m big on what’s called the “No-Fail” approach: stacking all the support and resources you need so you’re set up for success.
Keep It Real and Relatable
Authenticity is at the heart of what I do. I’m not some flashy funnel bro telling you life’s all roses once you follow a blueprint. I know first-hand the stress of trying to juggle kids, budgets, and big business dreams. That’s why I shape my strategies around real daily schedules and the real emotions people face.
Brand tone check: “Less bull, more horns” means no sugarcoating anything. Building a business is tough, and it’s tougher with zero sleep, teething kids, and what feels like no support out there designed for you. But I do my best to make sure you’re equipped with the tools and moral support (if needed) to push through.
I Refine Based on Your Feedback
I never stop adjusting. If a particular solution falls flat or you find it too complicated, I want to know. My buyer personas aren’t static—they evolve with the reality of being a mum in an ever-changing world. Fun fact: Suppdup started out as a clothing brand—how things change!
How I Do It:
Gathering feedback through quick polls, chats, or user surveys.
Updating resources to match the latest trends (like when a social media platform changes its algorithm for the hundredth time!).
Keeping my eyes on the prize: helping you build a solid, sustainable business that supports both your financial goals and your family life.
Your Success, My Success
At the end of the day, focusing on buyer personas like Jessica makes sure I’m not just pushing products or generic advice. Instead, I’m offering spot-on support that truly meets you where you are—busy, budget-conscious, but bursting with passion to grow. That’s exactly why I use buyer persona perspectives: to stand in your shoes, feel your stress, share your dreams, and design offers and content that resonate so personally, it’s like having a personal mentor in your back pocket.
Ready to Take the Leap?
If reading this made you nod your head and think, “Yep, that’s me,” then jump in. I’ve created a community-driven ecosystem designed to lighten the load, spark fresh ideas, and help your business climb to that next level—without adding more chaos to your day.
Because truth be told, I’m cheering you on, and I’m determined to prove that mums with big dreams can conquer it all—one crystal-clear, no-bull strategy at a time.
Thanks for reading, and remember: When I say I put you first, I mean it. That’s the beauty of focusing on the real, everyday needs of mums—just like you.
